CPM Calculator
Work out campaign cost, impressions, or cost per thousand.
Use this tool for a specific publishing task
CPM Calculator helps indie app developers and small studios calculate CPM, spend, or impressions with the formula shown. Start with a real launch, feature, or customer problem so the result stays specific to the work you are promoting.
How to get a useful result
Enter the available figures and choose the value you want to calculate. The result shows the formula and keeps every calculation in your browser.
Understand the result
No guesswork required.
Enter your numbers and calculate.
We’ll show the result and exactly how it works.
The formula
CPM is cost divided by impressions, multiplied by 1,000. Enter any two values to solve the third. Estimates do not guarantee campaign delivery.
Example input
$250 campaign spend and 50,000 impressions.
Example result
$250 spend ÷ 50,000 impressions × 1,000 = $5.00 CPM.
What does the CPM Calculator create?
It calculates CPM, spend, or impressions from the figures you enter and shows the formula used.
How should I use the CPM Calculator result?
Check that the denominator matches how you compare performance, then record the formula with the result so future comparisons use the same method.