Configure destinations
Use an app-store smart link for your App Store, Google Play and web destinations. The routing guide includes an expected-versus-observed test table.
Start with one working app link
Have your app-store destinations and a website fallback ready. Create a link, check it on the devices your audience uses, then share it in one placement.
Share your app
Choose a profile link for social discovery or a QR code for printed material. Test the placement before a larger launch.
Label campaigns
Use the UTM naming guide to distinguish sources, channels and creative variations consistently.
Understand measurement
Read the analytics guide for click reports and overall revenue imports. Revenue attribution from individual link clicks is coming soon.
Keep exploring