Why one link wins

A direct route to your app.

Use the same link in every profile and change destinations when your campaign changes.

One tap, not two

Followers land on the right destination immediately. No “click here to install” screen.

Edit anytime

Update what the bio link points to without updating every profile. New launch? New rule.

Routing analytics

See how many clicks your bio links receive and compare traffic across your campaigns.

Use where profile links are available

Instagram

TikTok

YouTube

Threads

Bluesky

Mastodon

Set up one link for your app profiles

For indie developers and small studios promoting an app, one destination per device can be more useful than a menu of links.

1. Add your destinations

Create a smart link with your App Store URL, Google Play URL and a website fallback. Use the fallback for visitors whose device does not match a store destination.

2. Add it to your profile

Paste the short URL into the platform’s website or external-link field. Profile-link availability depends on the platform and account; AppRoute does not bypass those requirements.

3. Test the visitor journey

Open the link on iOS, Android and desktop, including the social app’s browser. Confirm the expected destination before sharing. See the routing checklist.

Choose routing or a menu

Direct routing fits one app with different store destinations. If visitors need to choose among several apps, a shop and a newsletter, a multi-link landing page may fit better.

Keep exploring