App link routing

Start with the right store destination.

Set destinations for the devices your app supports, then choose a fallback for everyone else.

Store routing

iOS and Android

Use device detection to send visitors to the store URL you have configured.

Website fallback

Choose a destination for desktop visitors, unsupported devices or a missing store URL.

Custom routing

Use the routing controls available in your dashboard and test the result for each intended visitor.

Example app · three destinations

Illustrative destinations, not live traffic

Create a link View setup guide

#	Match	Destination	Weight	Status
1	iOS	Your App Store listing	100%	Active
2	Android	Your Google Play listing	100%	Active
3	Other devices	Your app website	100%	Fallback

iOS

Your App Store destination

Android

Your Google Play destination

Web

Your fallback destination

1 URL

For your campaign

Build and test your app-store link

A smart app link selects a destination when it is opened. It does not need to be replaced every time your campaign destination changes.

Use the full store URLs

Copy the public listing URL for each supported store, then add your website fallback. Check that every destination belongs to your app and is available to the visitors you want to reach.

Check every supported device

Test iPhone, Android and desktop, then repeat in the social apps where you will share the link. Keep a record of expected destinations with the routing recipes.

Update a destination

Edit the existing link when a campaign changes. Keep the same short URL in profiles and printed QR codes, and test the changed destination before promoting it.

Know what routing measures

A store redirect is a click, not a confirmed installation. Use click analytics to review traffic; basic store routing is not deferred deep linking or purchase attribution.

Keep exploring