Give each campaign a clear name
Use consistent tags so you can compare launches and channels. The UTM guide explains a naming approach. A browser may omit referrer information, so label links deliberately.
What we log
Useful context for your campaign clicks.
Availability depends on what the browser sends and the data retained by your plan. Missing referrers do not mean there was no campaign.
Country, when available
Detected operating system
Browser family
Campaign UTM parameters
Referrer, when supplied
Click date and time
Example countries · sample data
Sample data- United States48,210
- Germany21,082
- United Kingdom14,990
- Brazil9,180
- Japan6,012
- France4,440
Example sources · sample data
- utm_source=tiktok32,108
- utm_source=instagram22,094
- utm_source=direct14,802
- utm_source=twitter9,612
- utm_source=youtube6,008
Read traffic and revenue with the right context
Start with the question you want to answer: which link received traffic, from which campaign, and during which period?
Compare like-for-like periods
Review the same date range for each campaign and account for launch timing. Preview bots, repeat visits and missing source information can affect how you interpret click totals.
Bring in aggregate revenue
Eligible paid plans can import overall revenue from Stripe and RevenueCat. Compare revenue and click trends over the same period; other campaigns and returning customers can also contribute. Compare plan features.
Click-based revenue attribution — coming soon
Revenue attribution from link clicks is in development. Today, imported totals are not matched to individual clicks: comparing trends does not establish campaign ROI or causation.
Keep exploring