Field notes from the AppRoute team.
Engineering, attribution, mobile growth—and the occasional manifesto. Long-form writing from the people building AppRoute.
Start freeRevenueCat reporting alternatives for app teams
Keep RevenueCat for subscriptions while choosing Charts, its API, data exports, webhooks, or an AppRoute pivot for more flexible reporting.
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App launch checklist for indie developers
Prepare your store listings, QA, smart links, QR codes, measurement baseline, launch-day checks, and first post-launch review.
Build a custom Stripe revenue report
Start with the Stripe report that matches your accounting question, then use an AppRoute Revenue pivot to rearrange and reconcile imported transactions.
How to market an app: a practical plan for small teams
Build a focused mobile app marketing plan: sharpen your store page, choose one channel, route visitors correctly, and measure the next test.
Best link-in-bio tools for different jobs
Compare six link-in-bio tools by the job they handle, from creator storefronts and social scheduling to direct app-store routing.
How to add a link to your Instagram bio
Add and arrange Instagram profile links, trace a broken destination, and test one app-download URL across iPhone, Android, and desktop.
How to add a link to your TikTok bio
Add a website link to TikTok, troubleshoot a missing Website field, and test one app-download URL across iPhone, Android, and desktop.
How smart app links choose a destination
Configure app-store destinations, understand routing priority and fallbacks, and test a smart link without confusing clicks with installs.
How to make an app download QR code worth printing
Create a QR code for your app’s store links, check the exported file, test the printed design, and read QR traffic without treating it as installs.
How to read app link click analytics
Use app-link click reports to compare placements, find routing problems and plan your next check without mistaking clicks for installs or revenue.
One link in bio for your mobile app
Choose between a direct app link and a page of buttons. Set iPhone, Android and website destinations, then test the path from your social profile.
Do you need an SDK for your app links?
Choose between dashboard routing, app navigation and programmatic access, with a practical checklist for the integration your app actually needs.
App link passwords, expiry and click limits: what to check
Choose password, expiry and click-limit settings for your app link, understand how they interact, and test the visitor path before a campaign.
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One link. The right store, every time.
Create a smart app link and see exactly where every tap lands.