Field resources
Check the setup before traffic arrives
Each resource has a narrow job and states what it can and cannot verify.
QA worksheet
Smart-link QA checklist
Record the expected and observed destination on iPhone, Android, desktop, social in-app browsers, and a physical QR scan before a campaign goes live.
Open resourceBrowser tool
App-store URL and QR validator
Check whether App Store, Google Play, and fallback URLs have the expected shape before you put them behind a short link or QR code.
Open resourceReporting reference
Stripe and RevenueCat reporting fields
Compare imported fields and build practical revenue pivots without treating time-aligned click and revenue series as click-level attribution.
Open resource
Keep building
Campaign and launch references
- App-store routing recipesSet iPhone, Android, desktop, country, and campaign destinations.
- UTM naming cheat sheetKeep source, medium, campaign, content, and term values consistent.
- App launch checklistPrepare the links, store listings, measurement, and launch-day checks.
- How to market an appTurn a small-team launch into a repeatable acquisition plan.