If your profile promotes one app for iPhone and Android, use one smart link in your bio. Configure an App Store destination, a Google Play destination and a website fallback so visitors can follow the same URL from different devices.
01 Decide whether visitors need to choose
Match the destination to what your profile asks visitors to do. A profile devoted to one app has a different job from a studio profile that promotes several products.
| What visitors need | Where to send them | What to configure |
|---|---|---|
| Download one app they already recognize | That app’s routing link | The app’s store destinations and website fallback |
| Understand the app before deciding to install | A page explaining the app | Store buttons or one download button using the app’s routing link |
| Choose among several apps, a newsletter, or other resources | A page of clearly labeled choices | A separate button for each job; each app button can use its own routing link |
AppRoute supplies the routing link. Build or keep a separate page if you need a menu of unrelated links. If you are choosing a bio-link workflow from scratch, compare the best link-in-bio tools for different jobs. If you specifically want to replace Linktree, use the Linktree alternatives comparison.
For a hypothetical studio with a timer app, a budgeting app, and a newsletter, the studio’s bio could open a page with those three choices. The timer button would use the timer app’s routing link; the budgeting button would use its own. A profile dedicated to the timer app could point directly to its routing link, since visitors have already chosen the app by following that profile’s download prompt.
02 Set the destinations behind the app link
For a profile dedicated to one app, configure its destinations before you add the link to your bio. Basic store routing doesn't need a mobile SDK.
- Copy the correct store listings. Open your app's App Store and Google Play pages and copy their URLs. Check the app name and developer on each listing, especially if your studio publishes several apps. The two destinations should represent the same app.
- Assign each URL to its platform. Set the App Store URL as the iOS destination for iPhone visitors and the Google Play URL as the Android destination. Follow the smart routing explanation for how these configured destinations work behind one URL.
- Choose a useful website fallback. Give visitors on other devices a page that explains the app and offers a next step, such as viewing its features or finding its download links. Use a page for the app you're promoting so a desktop visitor doesn't have to search through your studio's catalog.
- Check the link before placing it. Open each destination URL directly and confirm it is the listing or page you intended. Test the full profile path after placing the smart link, using the checklist below.
Once the destinations are ready, follow the TikTok bio-link steps or Instagram bio-link steps to add the smart link to your profile. AppRoute's bio link explanation covers using one routing URL in that placement.
03 Check the link from the profile people use
Open your public profile and tap its link on each device. For a configured smart app link, use this checklist to check the destinations you set:
- iPhone: Check that you reach the intended App Store listing. Confirm the app name and note any prompts along the way.
- Android: Check that you reach the intended Google Play listing. Confirm the app name and note any prompts.
- Desktop: Check that the link reaches your chosen website fallback.
If your profile opens a page of choices, tap the app's button before checking its routing link. Repeat these checks after editing a destination. Record what you see; don't assume every browser opens a native store app in the same way.
Track profile clicks
Use consistent campaign tags to distinguish profile traffic. For example, an illustrative Instagram setup is utm_source=instagram&utm_medium=social&utm_campaign=profile; use utm_source=tiktok for the TikTok placement. Add the tags to your app's smart link and check that the expected values appear in your click report. The UTM cheat sheet can help you choose names you'll reuse.
Click analytics tells you about link traffic. A click alone doesn't prove an install or a purchase.
Create your app link when you have your store URLs and website fallback ready.