Logo
One mark, three lock-ups.
Always pair Pix with the AppRoute wordmark. Keep clear space equal to the height of the mark.
AppRoute
Primary on lightSVG
AppRoute
Inverse on inkSVG
AppRoute
On accentSVG
Do
- · Use the inked mark on Cloud Dancer or pure white.
- · Pair with Space Grotesk at 600 weight for the wordmark.
- · Preserve clear space equal to the mark's height.
- · Use the white/violet lock-up on Blue Violet surfaces.
Don't
- · Don't rotate, skew, or outline the mark.
- · Don't recolor outside the five-color palette.
- · Don't place the ink mark on Exuberant Orange.
- · Don't swap the wordmark typeface or letter-spacing.
Color · Pantone-mapped
Five colors. No exceptions.
Cloud Dancer is the canvas. Ink is the type. The three accents are used sparingly — one per surface.
PANTONE®
13-0663 TSX
Sun Glare
#DCFF1F
Spark · highlights, eyebrows, focus.
PANTONE®
17-1363 TSX
Exuberant Orange
#FF5C2D
Accent · primary call-to-action.
PANTONE®
2725 C
Blue Violet
#4B3FCB
Brand · links, glow, hero accent.
PANTONE®
11-4201 TPG
Cloud Dancer
#F3EFE7
Canvas · default page background.
PANTONE®
20-0199 TPM
Darkest Hour
#1F1F26
Ink · text, dark cards, contrast.
Type & voice
Two faces for everything, plus mono for the truth.
Type · Space Grotesk · Geist · JetBrains Mono
One smart link.
Section heading
Body in Geist at 14 – 16 px, tracked −0.5% for a slightly tighter feel. Mono is JetBrains for code, URLs, and identifiers.
getapproute.com/spotify
- Display
- Space Grotesk
- Body
- Geist
- Mono
- JetBrains Mono
Voice · plain, direct, specific
Yes
Replace a wall of URLs with one.
No
Leverage our enterprise-grade link unification platform.
Yes
iOS → App Store. Else → web.
No
Sophisticated cross-platform redirection capabilities.
Yes
Free for 25 links, forever.
No
Try our generous free tier today!